I just caught wind of this and while it's a really well thought piece and very, very interesting and welcome angle on the marketing side of Sports and how the Devils are at the forefront of other NHL teams in using new media and social networking to promote the team and build their fan base. Personally I think the team has taken a lot of steps in the write direction lately but I wouldn't exactly start hailing it as a huge success... they miss loads of easy and obvious opportunities to really capitalize and grow the fan base in my opinion.