John, I have a quick suggestion for ILWT.
Would it be possible for you to post a schedule ala the ones found on the nhl teams' official websites?
Something like this that would have the games filled in on the homepage.
I know that you have a schedule tab at the top of the In Lou We Trust homepage, but, whenever I am looking to see when the next few Devils games are scheduled, I will always go to the Devils official site and scroll to the bottom right of the page where they have a calendar like view with the game filled in and whether it is a home game or away game.
I know it is not possible to use team logos (copyright/trademark use), but even just a calendar where it would list which team the Devils were playing for the month (or if it was interactive like the devils.nhl.com site where you can click to other months) somewhere on the homepage would, in my opinion, make the site a lot more accessible.
Hope you like my idea.