FanShot

Devils to kick off social media initiative tomorrow

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The link goes to the team's website. That's not news. But tomorrow, the team's website will be streaming the official opening of the "Mission Control" digital command center at the Prudential Center at 12 PM EST on Wednesday. Said opening will feature Matt Loughlin, other front office staff, and the owner himself, Jeff Vanderbeek. If you haven't noticed on Twitter yet, the team has named several Devils Generals (@DevilsGenerals) in an attempt to more directly link fan feedback to the organization. The Devils have set up a separate room, "Mission Control," for said generals to do that as well as monitoring Twitter, Facebook, and other media (e.g. blogs like this one). I await to see how effective this is, as to whether the fans respond well to the generals and whether the organization will hear them loud and clear. Thanks to the Devils organization for sending me the press release.

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