Short-term: (1) $22 million in ticket sales and just over $1 million in sponsorships for 10 playoff game. (2) Average concessions revenue per playoff game is just over 2 times greater than a regular season game at The Rock. (3) Average retail/merchandise revenue per playoff game is 4 times greater than a regular season game. Mid-term: (1) Season ticket renewal rates for 2012-13 are near 95 percent…compared to 84 percent from last year. (2) There are already 1500 new full season ticket holders for the 2012-13 season.